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37 Ways to Grow Your Online Audience
Learn proven organic and paid programs publishers are using to build a large and engaged web and email audience. You’ll discover the keys to succeed at online audience development—and the many and diverse ways in which it can be leveraged to build a loyal email list. You’ll learn how to use free subscription offers, email capture architecture, web and social traffic drivers, brand building tools, and audience import programs to generate an engaged list that aligns with your content, and underpins the success of your revenue generation programs.

Oct 14, 2020 01:00 PM in Eastern Time (US and Canada)

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Speakers

Kim Mateus
Chief Strategy Officer @Mequoda Systems
Kim is Mequoda’s Chief Strategy Officer, and as an experienced content marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, she has guided the development of more than 20 subscription and digital marketing systems. Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs.
Don Nicholas
Chief Executive Officer @Mequoda Systems
Don is Chief Executive Officer of Mequoda Systems and has served as a subscription and digital marketing advisor for virtually every major U.S. magazine and newsletter publisher during a decades-long career. Under Don’s leadership, Mequoda Systems has launched more than 300 complex digital marketing systems that include websites, email, social media, and fulfillment-integration functionality.