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17 Ways to Sell More All-Access Magazine Subscriptions
In this webinar, you'll discover opportunities for significantly increasing magazine subscription orders sold online. We will look at email opportunities, including a number of different email templates, reciprocal marketing deals, and master file mailings. Next, we'll look at web opportunities, including conversion architecture, navigation, landing pages, paywalls, and order flow abandons. Lastly, we'll cover paid media opportunities including social media, push notifications, Google Adwords and other ad networks.

Jun 9, 2021 01:00 PM in Eastern Time (US and Canada)

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Kim Mateus
Chief Strategy Officer @Mequoda Systems
Kim is Mequoda’s Chief Strategy Officer, and as an experienced content marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, she has guided the development of more than 20 subscription and digital marketing systems. Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs.
Eileen Shea
Content Marketing Director @Mequoda Systems
Eileen is Content Marketing Director and a seasoned, top-notch direct-marketing professional with a wealth of experience in planning and managing successful programs. Eileen’s breadth of marketing experience covers both consumer and business publishing—from U.S. News & World Report to Harvard Business Review—and marketing strategy and best practices. Eileen’s keen and timely data-analytics capabilities help Mequoda partners stay on top of current digital marketing trends to maximize revenue and profits.