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21 Steps to Mastering the Mequoda SEO Scorecard
Discover the steps that our publishing partners use to dramatically increase organic search traffic and conversions. You'll get a detailed case study of how one publisher used our SEO scorecard to increase traffic by 56% to 12 of their best-ranked article pages, and improve conversions on those pages by 213%— in just 30 days! You'll also learn how they increased organic search arrivals on their entire site by 4X in 4 years—by pursuing an intelligent and systematic campaign of highly re-purposed search-friendly content called Blockbuster Content Management.

Dec 9, 2020 01:00 PM in Eastern Time (US and Canada)

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Speakers

Kim Mateus
Chief Strategy Officer @Mequoda Systems
Kim is Mequoda’s Chief Strategy Officer, and as an experienced content marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, she has guided the development of more than 20 subscription and digital marketing systems. Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs.
Amanda MacArthur
Communications Director @Mequoda Systems
Amanda is Mequoda's resident expert on search engine optimization, social media optimization, and content marketing. Amanda and her team generate content for dozens of websites including the newly launched Financial Freedom Daily, Program on Negotiation at Harvard Law School, and our own Mequoda Daily. Amanda’s content optimization programs have been responsible for doubling, and sometimes tripling organic website traffic for dozens of our client systems over the past decade.