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12 Ways to Grow Your Email List
Learn how to create a massive email marketing list through your own subscription website. We will walk you through a case study of one publisher who increased their email capture rate by 50% in 18 months through careful and meticulous testing using the 12 strategies we'll dive into during this webinar. This email capture program led to a 53% increase in the size of their email list and a 27% increase in their total revenue.

Feb 10, 2021 01:00 PM in Eastern Time (US and Canada)

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Speakers

Kim Mateus
Chief Strategy Officer @Mequoda Systems
Kim is Mequoda’s Chief Strategy Officer, and as an experienced content marketing professional who has overseen strategic planning for many of Mequoda’s publishing partners, she has guided the development of more than 20 subscription and digital marketing systems. Kim and her team monitor and maintain a robust best-practices database of marketing techniques and business processes that helps power all Mequoda partner programs.
Bill Dugan
Senior VP @Mequoda Systems
Bill is Mequoda's Senior VP and resident expert on email capture testing, direct response copywriting, and overall testing strategy and economics. Bill leads the marketing and editorial content teams at Mequoda and is a world-class, award-winning copywriter. Prior to joining Mequoda Bill was marketing director for Nutrition Action, the world’s largest consumer health newsletter. While implementing the Mequoda System for Nutrition Action, he and his team more than tripled their email capture rate using the methodology and testing ideas we are going to reveal in this webinar.